Offer 02

Brand + Launch System

A core Launch System, plus the modules you actually need.

Not sure yet? Start with a Sprint. The Solo Sprint ($2,500) is 100% credited toward your Launch System.

The core offering

Launch System

$9,500 USD

Everything your brand needs to launch — strategy through execution. For companies that already have a name and visual identity and need the system that makes the brand perform. Delivered as a living launch document your team operates from day one.

  • Positioning and differentiation thesis
  • Verbal identity: tone of voice, messaging pillars, launch narrative, taglines
  • Go-to-market strategy with channel bets and first experiments
  • Funnel map: awareness → conversion → onboarding
  • Email sequences: waitlist, launch, onboarding
  • 6-week co-executed launch calendar
  • Measurement plan: KPIs and tracking conventions

Add-on modules

Optional. Only if you need them.

Visual Identity

+$8,000 USD

Logo system, color palette, typography, art direction, and brand guidelines built for growth.

Naming

+$3,500 USD

Strategic naming with shortlist rationale and basic trademark screening.

Launch Site

+$4,500 USD

A conversion-focused landing or launch site, built on your new (or existing) identity.

Configuration summary

Already have a brand? Start at $9,500 with the Launch System.
Starting from zero? Launch System + Naming + Visual Identity + Launch Site = $25,500 USD — everything from a blank page to a launched brand.

How it starts

Most clients start with a Sprint. If you already have a clear brief, ask about our direct-to-Launch-System alignment session.