Sultepec 19 is a residential development in the Condesa neighborhood of Mexico City. The neighborhood is known for having a strong influence of art deco in its residential buildings. We took and reinterpreted the heavy historical burden of the area, creating a logotype inspired on the typeballs introduced to the market during the 20’s and an isotype with art deco reminiscences, adding a minimalist but detailed typographic arrangement for the stationery and sales book, we obtained an atemporal identity for the area that, thanks to a game of lights and shadows succeeds at mimetizing with the surrounding architecture, resulting in a contemporary building that looks like it has always been there.