Latak is a brand of cell phone cases that seeks to free your hands to start living the moment, presenting a new way to carry your Smartphone. These cases are made for the daring and fashionistas, those who dare to take a step out of their comfort zone.

For this project, we worked on the creative and art direction of this photo shoot, where we reflected freedom, comfort and fashion, which are aspects closely related to the brand. We also worked on the construction of their website and expansion of the elements that accompany Latak in her world.

Latak's graphic identity reflects the convenience and portability of its cases, as well as the carefree, modern vibe of its users. Each element comes together to represent the new way to keep your phone close and your hands free.