When we talk about brand positioning, it's important to remember that it is a matter of perception. It's defined as the place your brand, service, or product occupies in the customer's mind.

All brands, whether they are companies or personal, have a positioning, but it is another thing whether we like the positioning we have or not.

Would you like to improve your company's positioning? Here are some very interesting tips and recommendations to improve your brand positioning.

5 Keys to position your brand:

1. Determine who you are going to sell to:

It is necessary to define a target audience to which marketing efforts will be oriented. Having a clear idea of the characteristics, interests, purchasing power, and tastes of buyers will make it easier to develop messages that can impact them.

2.Define and strengthen your differentiators:

All good positioning must understand the attributes that consumers associate with the brand, whether they evaluate it positively or negatively and whether they perceive that what they offer is not found in their competition. For a brand attribute to function as a "differentiator", it must be determined: a) Desirable for the consumer b) Deliverable by the company c) Significantly different from the competition.

3. Deliver value to the customer

In an increasingly competitive market, it is necessary to offer products and services that offer benefits and attributes beyond those expected by the customer; it is not only about quality and good service, it is about everything that surrounds the brand.

4.Generate Engagement with your brand actions:

Engagement is to attract the public by generating positive emotions and creating bonds with them.

This practice is surrounded by a large dose of love and commitment, therefore, the main objective should be to conquer the customer's heart through experiences that motivate them to decide for your brand and not for that of the competition.

5. Trust your brand

In addition to all of the above, once you create your brand positioning, trust it and complete it with tangible elements such as the logo or colors. Always add value and support your positioning with all the elements and actions you can to continue adding every day towards a better brand positioning.