In recent years, digital marketing has gone from being a market trend to an indispensable investment for all types of companies. If you want to remain relevant to your customers, you need to be visible online.

The issue is no longer the need to be online, but how to stand out, conquering the attention of users in a sea of advertising and content. Content marketing is a fundamental strategy to make your brand, products and services known, but it does not end there: content marketing can help you attract customers, keep them close and create a special bond with them, among many other advantages that we will explain for you in this article.

What is content marketing?

Surely you have heard the famous phrase, "content is king" and content marketing is the act of creating relevant content linked to a brand, to provide information that is useful or that provides value for your customers or potential customers, away from strictly commercial communication.

It's not about drenching users with information about your brand, products, or services, but about offering something that really interests them and moves them inside. For example, a brand that sells makeup or skincare products can make videos of makeup tutorials or skincare routines, and in this way, you not only offer your customer information about your products, but it is also entertainment, facts, and curiosities that are useful to your audience.

"If traditional marketing has always spoken to people, content marketing speaks to them."

What kind of content can we create?

Practically everything: from simple social media posts, blog articles, videos, infographics, e-books, downloadable, live, stories, webinars, tutorials, Apps, and games. Content marketing seeks to create occasions in which to be close to users by offering information that may be of interest to them. The format is not what matters, but the message, the tone, and the emotions that you generate in them.

5 Benefits of content marketing

Content marketing can do so much for you that it's likely that, by the time you finish reading this, you'll be ready for it, but let us list some of the benefits it can offer you:

1. You build customer loyalty:

Content Marketing can also be a powerful tool to take care of your current customers and make them come back to buy your product or hire your services. But loyalty can go much further: these customers happy with your content will probably recommend it on their social networks or leave you a positive review.

2. Empowers personality:

As if it were a character, content marketing can attribute personality traits to a brand, surrounding it with characteristics, attitudes, values, and tastes. In short, it is the opportunity to humanize your organization and make the connection generated with the customer unique.

3. Differentiation:

Content marketing helps us to get users to find us before other companies that do not work with it. However, if our direct competitors have already implemented this strategy, it will allow us to offer a distinctive and differential style through content.

4. Brand visibility:

users can learn more about your brand or company. As a result, your brand will be better known: Knowledge about your brand and your activity may lead to more sales in the future.

5. You have recyclable content:

This means that from an article you can create a video, a podcast, an infographic or a simple publication, or the other way around. You no longer have to build from scratch, you can innovate, improve and modify what you already have, which saves a lot of time.